The Girl Scouts of America have thrived over the years by selling millions of delicious cookies to grateful consumers since 1917. Now, instead of anxiously waiting a month for your Thin Mints and Samoas, your order can be delivered within 3-5 business days through the Girl Scout website. When your local troop is selling cookies, get a code from a Girl Scout and you are ready to order the cookies you crave.
According to PR Daily, the organization did exceptionally well when the organization introduced the online service last December. They reportedly sold over 2.5 million boxes-$10 million worth-of cookies.
This has created much hype on social media with plenty of excited media users.
The Girl Scouts have a fantastic and stable organization. It is almost becoming a tradition to order cookies around this time of year. Another observation I have made is the fact that they are never involved in bad PR situations where they need to call in their crisis management team. The organization is transparent and well trusted among consumers.
Even the media experts for their organization are keeping up with the times to promote their cookies. The new Star Wars movie is being released soon, and The Girl Scouts took advantage of a little free publicity. Why not?
Boxes of these cookies are $3.50 plus shipping and handling costs; which eventually results in a $5.00 purchase at the end of they day. Although you can receive double the amount of cookies for more than half the price at your local groceries store, Americans still order insane amounts of these cookies every year.
During this holiday season, I may be buying a couple boxes myself as stocking stuffer’s for the family. This is an incredible time to unveil this service to the organization’s public’s. It was only a matter of time before these cookies were sold online. Do you think that the online transition was a smart move for the organization? Some feel as if this is taking away from the history of the organization when door-to-door sales was the only means of funding. Let me know your stand on this topic. As always, leave a comment!