3 Branding Tips from Tough Mudder

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Photo Credit: Here

Tough Mudder is an endurance event series in which participants attempt 10-16 mile-long obstacle courses designed by British Special Forces.

Tough Mudder has exemplified what true branding is all about. More than 2 million people have attended Mudder events since its unveiling in 2010, according to the organization’s website.

Here are three branding tips as implemented by powerhouse organization, Tough Mudder.

1.) Reconstruct an Existing Business

An obstacle course is not a brand new idea that popped into Founder, Will Dean’s head in 2010. Obstacle courses have been around as long as I can remeber. Dean just added his special touch on the obstacle by incorporating a new method.

“Tough Mudder puts camaraderie over finisher rankings and is not a timed race but a team challenge,” the website says. This obstacle course is not like most where the primary goal is based in rank on who finishes in which order. Tough Mudder requires teamwork to finish, an element captured in “The Mudder Pledge”:

· I understand that Tough Mudder is not a race but a challenge.

· I put teamwork and camaraderie before my course time.

· I do not whine—kids whine.

· I help my fellow mudders complete the course.

· I overcome all fears.

Tough Mudder Pennsylvania at Bear Creek Mountain Resort

Tough Mudder Pennsylvania at Bear Creek Mountain Resort

2.) Have a Purpose

Tough Mudder shines the light on a cultural epidemic that is taking place in the world today. The technological era has effected the way humans interact with each other. Tough Mudder provides an event that does not require your cellphone. I would highly recommend leaving it at home! This muddy obstacle course can only be conquered with teamwork and communication.

3.) Possess Replicable Brand Qualities

Tough Mudder is a perfect example of an organization with replicable brand qualities because Mudder can always design new obstacles to keep the event fresh and new. It will entice participants by creating an element of suspense as they wait to conquer the next obstacle.

The marathon is also very visually appealing, sporting loud colors and slogans, and usefulness of the mud. The marathon audience seems really excited in all of the pictures, despite having to endure obstacles such as the  “Cry Baby,” “Sewer Rat,” “Everest 2.0” and “King of the Swingers.”

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Tough Mudder is the perfect example of an organization that has tremendous branding qualities. They provide a strong message that people can support, have transformed a pre-existing idea into a popular event, and constantly keep things interesting and new for marathon participants.

 

Study Shows Millennial’s Prefer Human Interaction Over Digital

In today’s society, everything is online and it is evident that the technological era has taken many by storm. Everywhere you look, their seems to be someone with their eyes glued to an IPhone or laptop. Although it seems the traditional communication methods are dying out, a surprising new study shows that the millennial generation actually prefers face-to-face communication.

According to Mattersight Corporation’s recent survey of over 1,000 millennials, many in this age group preferred person-to-person interactions over those of the online genre.

“Despite growing up in the digital age, Millennials haven’t abandoned person-to-person contact,” said Mattersight CEO Kelly Conway.. “Contrary to popular belief, we found that most Millennials prefer to communicate in-person and over the phone because it allows them to have the most meaningful conversations.”

Coming from a Millennial, this was actually quite shocking. Recently, I have been noticing how dependent people are on their cell phones. Gatherings with my friends now consist of a circle of people staring at their phones. We just sit there sometimes as time passes until we realize that we are not even connecting at all personally. It is humbling to know that Millennial’s do still care about personally connecting with people. I think this technology dependence is getting a little out of control.

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Photo Credit: Here.

According to the study, 85% of respondents to the Mattersight survey said that they prefer to meet and communicate in-person with coworkers. The next most preferred means of communication at work was a virtual tie between email and phone.

The survey also showed that over half of the Millennials surveyed said that outside of work they prefer to communicate in person; and that an important characteristic of a quality conversation is having chemistry.

Do advertisers and company’s need to restructure their communication strategy? Before reading this study, I thought that big business has already figured out the key to targeting the Millenial generation. This study shows that our generation (Millenials) actually prefers to work face-to-face.

I am pleased to see these results of the study. Interpersonal communication is a beautiful thing that is absolutely more valuable than a text message or e-mail. You are able to connect and create emotional appeal to a conversation when face-to-face.

We may still have hope for this generation. I am sure corporate America is not thrilled to learn of this study because they will have to restructure how they disseminate information and work with their public’s, but I for one would enjoy a more personal connection to the company’s I invest in.

Which do you prefer? Digital or personal connection? Leave a comment!

 

Texas Rangers Fire Social Media Guy After Insensitive Tweet

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When using social media, it is a principle rule to separate your personal lives from your work. Well, this social media representative obviously does not play by the rules. The Texas Rangers’ social media department fired an employee after he mistakenly tweeted “Fire charlie.# bye” from his work account.

According to ESPN, the matter was resolved before the 9th inning of the Rangers game.

“The Texas Rangers wish to apologize to the University of Texas and its head coach Charlie Strong for the very inappropriate and insensitive message that was briefly posted on the team’s Twitter account this afternoon,” the release said.

“The tweet was posted by a member of the team’s social media department who was neither working for the Rangers nor was at Globe Life Park today. Effective immediately, that individual is no longer employed by the Rangers,” executives said.

This has been a big deal on social media, with plenty of users expressing their displeasure with Head Coach, Charlie Strong. This representative apparently forgot to log out of his work account during this media frenzy, and let the public know his two cents from the @Rangers account . After Saturday’s blowout loss for the University of Texas, 50-7, by the Texas christian University, the search for a new coach is not such a far fetched opinion.

A word from the wise, make sure that you are logged in to the correct account before posting insensitive material on social media. This was an easily avoidable mistake.

There seems to be little trust for Coach Strong from the lone star state; and I am interested in seeing the route that Texas takes after this incident. The Longhorns are currently 1-4 which is not a good place to be for a football team in Texas. To Texans, football is everything. I would not be surprised if they began searching for a new coach relatively soon based purely on that.

Although this unfortunate occurrence resulted in a man’s unemployment, it’s more common than you would think. Accidents happen, but it is important to know your company’s social media policy and how to properly manage your accounts. It is much better to be cautious and safe than unemployed!

How do you feel about the Rangers  decision? Do you feel this individual deserved to be fired for the tweet? Leave a comment below.

 

 

 

 

Thin Mints, and Samoas, and Do-si-dos; Online!

The Girl Scouts of America have thrived over the years by selling millions of delicious cookies to grateful consumers since 1917. Now, instead of anxiously waiting a month for your Thin Mints and Samoas, your order can be delivered within 3-5 business days through the Girl Scout website. When your local troop is selling cookies, get a code from a Girl Scout and you are ready to order the cookies you crave.

According to PR Daily, the organization did exceptionally well when the organization introduced the online service last December. They reportedly sold over 2.5 million boxes-$10 million worth-of cookies.

This has created much hype on social media with plenty of excited media users.

 

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The Girl Scouts have a fantastic and stable organization. It is almost becoming a tradition to order cookies around this time of year. Another observation I have made is the fact that they are never involved in bad PR situations where they need to call in their crisis management team. The organization is transparent and well trusted among consumers.

Even the media experts for their organization are keeping up with the times to promote their cookies. The new Star Wars movie is being released soon, and The Girl Scouts took advantage of a little free publicity. Why not?

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Boxes of these cookies are $3.50 plus shipping and handling costs; which eventually results in a $5.00 purchase at the end of they day. Although you can receive double the amount of cookies for more than half the price at your local groceries store, Americans still order insane amounts of these cookies every year.

During this holiday season, I may be buying a couple boxes myself as stocking stuffer’s for the family. This is an incredible time to unveil this service to the organization’s public’s. It was only a matter of time before these cookies were sold online. Do you think that the online transition was a smart move for the organization? Some feel as if this is taking away from the history of the organization when door-to-door sales was the only means of funding. Let me know your stand on this topic. As always, leave a comment!

 

 

 

 

 

LA & NY Crisis Management: Who made the right call?

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(NBC News) LA United School District closes after threat.

 

Two U.S. school systems faced the same terrorist threat Tuesday after receiving an email detailing an attack with assault rifles on “every school” with “bombs hidden in backpacks and lockers.” The New York and Los Angeles school system faced a similar threat, but their crisis management teams were not so coinciding.

Though the threat was deemed a hoax, LA Unified School District stood by their decision to close the school for the day. However, New York officials decided to keep the schools open.

Recently, ISIS has been all over the news for acts of terror and viral videos depicting horrendous material. Not to mention, the San Bernardino shooting that consequently took place in California as well. According to the LA Times, Syed Rizwan Farook and Tashfeen Malik, a married couple, opened fire at a holiday party at the Inland Regional Center in San Bernardino on Dec. 2, 2015. Fourteen people were killed and 22 were injured.

According to CBS, NYPD Commissioner Bill Bratton had the audacity call the move to shut down schools in LA a “significant overreaction” and said the decision there was made before school officials consulted with the LA Police Department.

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According to PR Daily, David Katz, a former special agent for the U.S. Drug Enforcement Agency, told CNN that Los Angeles Unified School District’s superintendent, Ramon Cortines, made “a big mistake”:

“You do not under any circumstance take action unless the threat is corroborated,” Katz said. “For example, if a high-rise office building gets a bomb threat in New York City, the police department is not going to come over and evacuate your building absent some credible information.”

These threats need to be taken more seriously, because I feel like we are not as protected as we once were in this country. Too often we here of rogue school shootings and ISIS attacks on our country. California is still mourning over the San Bernardino shooting, and NYPD officials are scrutinizing them for taking a precautionary action to ensure the safety of their publics.

California does not need the approval of the New York officials and I personally commend them for their decision. They did what they believed was in the best interest of their children and our future generation of this country. These threats should not be taken as lightly as New York has. It is nice to know that they would not evacuate their citizens during a threat especially as we are currently fighting against terrorist organizations.

I side with the California USD’s crisis management team because as cliché as it may seem, I would rather be safe than sorry. Especially when it comes to the safety of the children of this country. Although some may think this will be emotionally traumatizing for the children by shutting down the schools for the day, they will eventually realize the importance of the closing. I can remember back to my second grade year of elementary school when two planes crashed into the World Trade Center. Yes, it was indeed a scary time, but I am grateful now that I was pulled out of school because you never know where the attacks will end. We need to create more security in this country and I believe California is taking the right steps in that direction.

Please feel free to leave feedback and let me know your stand on this topic!