Playboy Undergoing Brand Reconstruction?

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The spring edition of the iconic Playboy magazine will be a shock to most subscribers when the once naked models will be covered up.

Playboy is not going to publish images of fully nude women in its magazine according to usatoday.com.The brand is reconstructing their image following a redesign that will be revealed to the public next March.

The magazine will still feature women in provocative poses, but they will no longer be shown in the nude, according to a statement from playboy.   

It seems as if Playboy is now completely flipping their initial intentions for the magazine and testing a new, modern, and reserved image. According to mashable.com, Playboy has also released an app “best articles” which includes lifestyle content and nude free pictures.

“As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style, said Scott Flanders, CEO of Playboy enterprises.

I like the idea of focusing on their readership and reshaping the magazine’s image. People are not always open to others about subscribing to this particular print entertainment, but this move could potentially be a huge boost for Playboy that could give them a brand new audience. Playboy could be the norm just like any other magazine such as Star or People. That could give them more credibility and trust as a brand. What do you think?

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