Goodyear Executed Brilliant PR During NORAD’s Drift Away Aerostat

Goodyear has always been known for their blimp advertisements ever since the first airship, The Pilgrim, was introduced back in 1925. It is hard to imagine a football game without noticing a Goodyear zeppelin floating around in the sky.

On Wednesday, #Blimp was trending after a military surveillance aerostat (JLENS), which looks much like a blimp, escaped from the anchor holding it down at a base located in Maryland.

Goodyear’s social media experts jumped on this opportunity for a little humorous and free advertising.

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Goodyear’s Blimp experts also threw in some input for some more laughs and interactions with their audience.

Blimps

Twitter users were loving the attention Goodyear was getting from this incident at the Maryland base. The automotive brand was also very diligent in interacting with their followers as tweets began flowing in.

Goodyear

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The aerostat drifted for 160 miles before returning to the ground, taking out power lines that left 20,000 residents without power.

The military has a public relations issue to face, but kudos to Goodyear for their ambitious social media team. They added humor to a problem that was not very funny for the 20,000 residents left without power, but Twitter sure loved it!

Goodyear is a leading example of how to gain free SUCCESSFUL advertising. Just like the McWhopper stunt by BK, Goodyear was recognized by all of Twitter for the time they were trending. It was once again a win-win situation.

Though the military will soon be under fire from people seeking answers as to what caused the runaway aerostat, you can still grab your $160 worth of mail-in rebates from Goodyear! Check it out!

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5 Tips to Become a Great Researcher

research-2PR professionals know more than most how important research is to our field of study. I would like to extend some knowledge to ensure your research is on point for your next big assignment.

You may have a natural instinct to uncover all of the critical information needed to assist your client, or you may despise the thought of research. At any rate, it is a necessity for working on tasks given to you by your employer.

Research can be conducted in many ways. You may be in the library after class, on a lunch break looking for more details on your organization, or even in the comfort of your own home. Remember that doing research is not always fun, but necessary to be as effective as you can possibly be as an employee.

Here are five tips that I believe will work wonders for PR practitioner’s in the long run:

1.) Strategy is key.

No matter the objective, every PR campaign needs an effective strategy to become successful in the campaign at hand. Know your audience, know your objectives, and have a plan to execute your strategy.

“Extensive research can help you target the appropriate audiences, find the right influencers and determine the most cost-effective budget,” says Chrystl Sanchez of Weber Shandwick.

2.) Get to know your industry, and figure out their needs. 

Clients will not always be well-known industries that you know off the top of your head like Coca Cola. Eventually you will need to do your part and investigate your client to figure out as much information as you can possibly find.

Speaking with your client is a great starting point for your research, but you will have to reach out to other news outlets to gather more information. A fantastic way to gather more information is to complete a S.W.O.T. analysis on your client. This way, you will know the strengths of the organization. their weaknesses, opportunities in the future, and threats in the current market.

The best way to figure these elements out is by hitting the internet and searching for the answers you may have about your organization. The more information you uncover, the better. Learning all you can about an industry will help you to understand issues and challenges a prospective client may face and determine how you can help, according to Bottom Line Marketing & Public Relations.

3.) Understand which news outlets are right for your client.

It is of upmost importance to research news outlets to figure out the best fit for your organization. Finding good reporters will also facilitate the process once you have them in your favor.

Figure out the strengths and weaknesses you have worked out in your S.W.O.T. analysis and do your research on potential media outlets. When you have an issue such as a bat in your garage, you call an exterminator, not a CIS reporter. The same thing goes for your news outlet choice. make sure you are going to the right reporters to give your organization the best chance.

4.) Identify your story ideas.

This requires internet searching and other forms of research. Reporters localize a lot of stories about larger trends and national studies that may be in the field of your clients work. This is a great chance to get your client in the news.

Questions for your reporter are key in this step because you want to uncover potential story information. You absolutely have to be able to be comfortable when talking to reporters and asking uncomfortable questions because their answers may be story potential. What seems normal to you may not be seen that way through outside eyes.

5.) Analyze!

Did your strategy work?

Researching your results may be as simple as checking to see if your plan unraveled as smoothly as you thought, or it may take a little more effort.

Google Analytics, Twitter analytics, Facebook Insights and other third-party software platforms are available to simplify your analytics. This step is crucial to your employer because they will be begging to know if all your work made a difference or not! Showing that you put the time and effort in will be a plus in your employers book for the next campaign they plan to execute.

Hope this helps! Leave a comment and subscribe!

 

Playboy Undergoing Brand Reconstruction?

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The spring edition of the iconic Playboy magazine will be a shock to most subscribers when the once naked models will be covered up.

Playboy is not going to publish images of fully nude women in its magazine according to usatoday.com.The brand is reconstructing their image following a redesign that will be revealed to the public next March.

The magazine will still feature women in provocative poses, but they will no longer be shown in the nude, according to a statement from playboy.   

It seems as if Playboy is now completely flipping their initial intentions for the magazine and testing a new, modern, and reserved image. According to mashable.com, Playboy has also released an app “best articles” which includes lifestyle content and nude free pictures.

“As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style, said Scott Flanders, CEO of Playboy enterprises.

I like the idea of focusing on their readership and reshaping the magazine’s image. People are not always open to others about subscribing to this particular print entertainment, but this move could potentially be a huge boost for Playboy that could give them a brand new audience. Playboy could be the norm just like any other magazine such as Star or People. That could give them more credibility and trust as a brand. What do you think?

Genius McWhopper PR Stunt Puts BK Ahead

McWhopper

Burger King generously offered a proposal to call truce and join forces with burger giant McDonald’s to create a “McWhopper.”

Yesterday, Burger King ran a full page ad in two of the nations largest print newspapers; The New York Times and The Chicago Tribune. The ad contained a picture of a burger that has the bottom half of a Whopper transfused with the top half of a Big Mac. A one day only restaurant would be established and staffed by employees from both corporations to sell the McWhopper.

McDonald’s politely declined the proposition via Facebook post to their company’s page.Micky D FB

BK’s proposal actually had a great message behind the magical idea of a “McWhopper.” All sales proceeds would go towards Peace One Day, a non-profit organization aimed to raise awareness of the International Day of Peace that the United Nations General Assembly is currently lobbying for.

The goal would be to sell the McWhoppers on September 21, 2016, which would be the International Day of Peace. This was a brilliant PR stunt by Burger King and they definitely ruffled the feathers of McDonald’s CEO Steve Easterbrook.

“P.S. A simple phone call will do next time,” said Easterbrook in his Facebook post to the company site.

BK has stepped up their game in the race for the best burger chain. Their ambitious PR tactics have proved to benefit the chains business, with the quarterly financial report noting the company’s $249.6 million in revenue. The same cannot be said for McDonald’s unfortunately. McDonald’s revealed earlier in the month that they intend to close 220 stores in hopes to cut costs, according to eater.com.

This delicious proposal was executed perfectly by BK, giving them the upper-hand in the situation whether Micky D’s accepted the offer or not.

Eastbrook’s response to the proposal could not have been anymore perfect. Burger King is in the spotlight and taking over social media. Consumers are already getting creative with their food and creating their own McWhopper’s.homemade

At any rate, both burger franchises are receiving attention and honestly, Mcdonald’s should be thanking BK for the sales they are about to receive from this PR stunt. Growing up, McDonald’s was always the number one place to go for fast food.They had happy meals and great marketing tactics that sucked us kids into begging our parents to take us to the place with the golden arches. As time surpasses, it seems that Burger King is quickly becoming the burger joint that everyone wants a piece of. Well done, Burger King. In future years, I can see BK being the new powerhouse of fast food franchises. Let me know your opinion.

General Mills recalls nearly 1.8 million boxes of cereal

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General Mills voluntarily recalled more than 1.8 million boxes of gluten-free Cheerios and Honey Nut Cheerios on Monday. As you could imagine, the news spread instantaneously through social media, but General Mills remained completely transparent and successfully controlled its crisis. The company issued a press release explaining the situation to consumers and media. General Mills posted a link to the press release on their corporate homepage and SVP and president of General Mills’ cereal division, Jim Murphy, posted a blog minutes after the release was published.

“As president of General Mills’ cereal business, I am embarrassed and truly sorry to announce today that we are recalling boxes of Cheerios and Honey Nut Cheerios produced on several dates at our Lodi, California facility,” Murphy said.

The boxes of cereal needed to be recalled due to health measures when wheat was detected in boxes of the gluten-free cereal produced in July. Murphy also added to his post that General Mills recognizes its failure in serving the gluten-free community and it “instituted additional flour handling protocols at all facilities to ensure this will not happen again.”

General Mills is widely recognized as a family brand and many of their products are popular among children. Coincidentally, parents are often extremely protective of their children. General Mills took a major hit on this crisis but their communications response team handled it extremely well. Adding the personal feel to this crisis by having the SVP and president of General Mills include a blog in addition to the press release helped tremendously. They simply admitted fault and seemed genuinely sorry for the mistake they made. Taking that extra step past the traditional news release made Cheerios look transparent, regretful for their mistake, and caring for their consumers.

Brilliantly, Cheerios also tweeted a link to Murphy’s blog, along with a post showing specific recall instructions. As of Friday, the tweet was still pinned to the top of the page. They even retweeted both posts from their own handle:

Cheerios

The post was shared more than 4,200 times, received hundreds of comments, and many from concerned parents. Not only did Cheerios respond to each comment, it personalized the replies rather than copying and pasting a generic apology statement. Cheerios has an excellent communications response team. They calmed down the situation, added compassion, used a higher up to issue an apology directly, and stayed in touch with their audience while remaining completely transparent. Target should take some notes from General Mills on how to deal with a crisis situation the right way.

10 dead, 7 hurt in school shooting in Roseburg

Douglas County Sheriff John Hanlin speaks about the UCC shooting at a press conference the afternoon of October 3, 2015

Douglas County Sheriff John Hanlin speaks about the UCC shooting at a press conference the afternoon of October 3, 2015

The Roseburg Sheriff’s Office released a corrected count Friday, saying that 10 were killed and nine were wounded in the shooting that took place at Umpqua College Thursday.

The OregonLive has confirmed the shooter is Chris Harper-Mercer, a 26-year-old resident of Winchester near the college. Harper-Mercer was a student in class. Those he killed are Lucero Alcaraz, 19; Treven Taylor Anspach, 20; Rebecka Ann Carnes, 18; Quinn Glen Cooper, 18; Kim Saltmarsh Dietz, 59; Lucas Eibel, 18; Jason Dale Johnson, 34; Lawrence Levine, 67; and Sarena Dawn Moore, 44.

Reporters spoke to the gunman’s father Ian Mercer outside of his home in California.

“I know words cannot bring families back. I know there’s nothing that I can say that can change what happened,” Ian Mercer said outside his home in California. “But please believe me, my thoughts are with all of those families and I hope they can get through this,” Ian Mercer said.

It seems like school shootings have been on a never ending rise since the Columbine shooting that occurred in April of 1999. Many of these crazed shooters end up having some deeper lying cause as to why they committed such acts, but how can we prevent these shootings from happening? Many cases show that the shooters had previous mental health issues that caused them to do it. In the case of the Roseburg shooting, Ian Mercer would not comment on his sons mental health? Hmm…?  He also claims that he had no idea of his son owning guns.

“I had no idea he had any guns. I have no idea that he had any guns whatsoever,” Mercer said. “And I’m a great believer you don’t buy guns, don’t buy guns, you don’t buy guns,” Ian Mercer said.

Mercer wouldn’t comment on whether his son had emotional or mental issues. “That is for investigators to determine,” he said.

There seems to be a lot of missing information right now on the gunman himself, but this epidemic of school shootings needs to be stopped. Innocent lives are being taken for seemingly no reason. These middle aged adults are committing terrible acts and it is hard to determine why because these shootings often end in the gunman committing suicide. This is so devastating for everyone involved. It is just odd to me that there is a pattern among these school shooters. They are typically young men that have had mental health issues. Somehow there must be a way to prevent people suffering from an illness from committing such acts. The shootings keep happening, and seemingly nothing is being done about them.

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Ronda Rousey becomes first woman to land Men’s Fitness cover

3 Oct. 2015

3 Oct. 2015

UFC bantamweight champion Ronda Rousey adds another accolade to her incredible 2015 by gracing the cover of Men’s Fitness, Saturday. Unbeaten in the UFC, Rousey is declared the first woman EVER to be on the cover of Men’s Fitness Magazine. This Men’s Fitness edition is from Australia, coincidentally where Rousey’s next fight will take place against Holly Holm on Nov. 14, 2015.

This is a brilliant promotion for the fight, as well as Rousey’s impeccable 2015 career. Rousey is extremely influential to women everywhere. Her outlook on success proves to be beneficial in the octagon with 12 wins and 0 losses. She will have to put her skills to the test as she faces Holly Holm who also boasts an undefeated record of 9 wins and 0 losses.

The contenders in this match up both have very successful careers, although Holly Holm has the upper hand when it comes to experience. Holly has been around the UFC 5 more years than Rousey. Will a veteran in the octagon put up more of a challenge for Ronda? Hopefully this fight will get past the first round since Ronda has been known to finish her opponents in less than two minutes.

One thing is for certain, from a public relations standpoint, it must be a nightmare to be her personal assistant. We are talking about a woman who called out one of the biggest names in men’s boxing, Floyd Mayweather. This is not just a one time occurrence. Ronda is very confident in herself and believes she can beat anyone, even Floyd. She is very blunt and to the point with her opinions. During interviews and podcasts, she has the ego of Donald Trump mixed with the mouth of a sailor.

“I don’t shy away from any questions. I’m not scared of any question. I’ll give you an answer. A lot of people are scared of having actual opinions out there. People are so scared of criticism… I’m not scared of people disliking me,” Rousey said.
This is exactly why Rousey has gained so much popularity among her fans and women empowerment in general. She exemplifies everything that a woman should feel about their self esteem. She is such a great role model because she has been made fun of about her body being too manly and gross but she found that it’s the complete opposite.
When I was in school, martial arts made you a dork, and I became self-conscious that I was too masculine. I was a 16-year-old girl with ringworm and cauliflower ears. People made fun of my arms and called me ‘Miss Man.’ It wasn’t until I got older that I realized: These people are idiots. I’m fabulous,” Ronda said.
I am a full supporter of Ronda being featured on the cover of Men’s Fitness Magazine because what she is achieving right know is truly amazing. She is a powerhouse bruiser with a message and story to tell. Ronda will be one of the greatest women icons in the next few years. I do not see her streak ending anytime soon, and she most definitely will continue with success.